Bill McDonald

Creative Director/Copywriter
One Alliance Communications

Bill began his career in Canada, working as a writer/director for radio stations CJOB in Winnipeg and CHUM in Toronto, then as a writer for J. Walter Thompson Advertising in Toronto, then a freelance writer/director. His work included Ford of Canada and the first Just Say No anti-drug campaign. While in Canada he collected more than 200 national and international awards for broadcast creativity including Billboard awards for internationally syndicated radio documentaries.

Next, Los Angeles, where Bill partnered with broadcast legend Chuck Blore to write, direct and produce award winning creative for almost every national advertiser and every major advertising agency in the country plus several in England and Australia. Among his notable campaigns are Reach Out and Touch Someone for AT&T (radio), The NFL ON FOX (television), Call BAC for British Airways Cargo (radio) and California Camero (radio). In Los Angeles he collected over 300 more national and international awards for broadcast creativity, including two Emmys.

At One Alliance, Bill has served as Creative Director since 2001, writing and producing award-winning campaigns including Buckle Up Baby for the Kentucky State Police and My Dad Works Here, Stinky Feet and Jackrabbit for the Kentucky Transportation Cabinet, among others.

He is a published author and an in-demand industry awards competition judge whose credits include the CLIOs, the Ollies, the New York Festival Awards, London International Awards and ADDY competitions throughout the country.