Many years of experience as an ambassador of the advertising industry has taught Lisa (Davis) Rogers her ultimate philosophy of "The message is more important than the medium. Less is really more." It's a philosophy reflected by 19 years of nationally and internationally recognized marketing and public relations campaigns developed under her guidance.
Lisa's first career venture led her to Southern California with Fasig-Tipton Livestock Insurance, a then division of Fasig-Tipton Co., North America's oldest Thoroughbred auction company. In a few years, Lisa made her way back to the Bluegrass in search of a career that would satisfy her passion for art, music and literature. All of her ambitions would be fulfilled in the advertising industry, where she could exercise the creative and analytic sides of her personality. For six years, Lisa fine-tuned her expertise of "from the ground up" management of media and financials at an ad agency that she would later employ in her own firm.
In January of 1991, Lisa took her collective knowledge and opened The Davis Agency in Lexington, Kentucky. In 1993, Lisa created One Alliance Communications with a former partner. Under her leadership, One Alliance Communications has earned the status as a top independent creative agency, producing works that have received prestigious honors including a first-ever award from the Federal Highway Administration for the most innovative public relations campaign, Ollies from the Hollywood Radio and Television Society, multiple Silver Microphone Awards and numerous ADDY awards, including Best of Radio, Best in Copywriting, and Judges Choice awards. In 2001, the agency was named Small Business of the Year by the Lexington Chamber of Commerce and in 2008, was named Best of Lexington Advertising Agencies by the U.S. Local Business Association. The agency went on to be named Best of Lexington Public Relations Counselors by the U.S. Local Business Association in 2010.
In light of the many awards received during its 19 years of service, One Alliance Communications celebrates its greatest proof of virtue, in Lisa's words, producing "work that works."
Lisa manages an outstanding portfolio of local and national clientele, focusing on their growth via marketing and branding initiatives. Marketing achievements include a 25% increase in annual sales for an international client, a 400% annual increase for a state transportation program, and a doubling of annual revenue for a local business, all stemming from her sharp instinct of marketing trends and acute attention to detail.
Her professional work has earned her recognition by the National Association of Women Business Owners (NAWBO), who chose Lisa as a finalist for Business Woman of the Year.
Her prominence in the industry has no less been earned through her 25+ year tenure with the American Advertising Federation (AAF), serving twice as Governor for the 5th District AAF representing Kentucky, Ohio and West Virginia, while concurrently serving on AAF's Board of Directors and the Council of Governors. On her rise to this leadership level, she created and organized the first-ever 5th District Leadership Conference, managed the District ADDY Awards and the District National Student Advertising Competition. She continues to be active on the District's Governors Advisory Council for 5th District.
Through the duration of her 25+ year AAF tenure, Lisa has served as President of the Lexington Advertising Club, Chair of Programming, the ADDY Awards and Membership. She has continually been asked to judge various competitions, including the New York Festival Awards, the Athena Awards, and local and regional ADDY Awards competitions nationwide.
An active community volunteer, Lisa served Commerce Lexington as Chair of the Council of Small Enterprises (COSE) and the Small Business Committee. She is a charter board member of Women Leading Kentucky and has served as Marketing Chair for the group. Organizations crediting her leadership include LexArts (and the former Lexington Arts & Cultural Council), the former Lafayette Club, the Wilderness Road Girl Scouts Council, Kentucky Educational Television, the Lexington Children's Museum and the Jazz Arts Foundation.
As a leading ambassador of the advertising industry, Lisa is a frequent speaker on industry matters to a wide range of organizations, including Commerce Lexington, the Mortgage Bankers Association, the Professional Women's Forum, the Girl Scouts and others.