One Alliance is a leading brand management firm in Kentucky. Initial branding or brand building has to be a priority in this world of come-and-go everything. Whatever your base of revenue centers around, be it patients, consumers, clients, patrons or guests, they are all seeking brands that provide a product or a service that meets one or more of their needs. The development or management of your brand is key in this never-ending cycle. Your ability to deliver that brand promise is the other half of the equation.