Marketing. A seemingly simple word, but misunderstood by many. Marketing is not sales, and sales is not marketing. Marketing centers around identifying and understanding your audience. Market research should optimally be two-fold, looking internally and externally. A SWOT analysis can provide keen insights about your company, while market research can provide a snapshot of your desired market. One Alliance has a well-known reputation for building and maintaining marketing plans based on demographic, psychographic and media specific research. It leads directly to the type of investments which are best suited for each client's goals.