In the old days, PR was relegated to the occasional press release. In the last 5-10 years, public relations has nearly turned on it's head and now requires advice from sound PR counselors. From traditional methods such as print or broadcast story plugging to assisting with PR's role in social media, a PR strategy is a must in this consumer driven climate. One Alliance has managed PR activities for a wide range of entities, including the Commonwealth of Kentucky's Attorney General's Office, the Kentucky Transportation Cabinet, the Kentucky State Police and numerous association, corporate and political interests.